Design Approach
For consistency, sgr maintains illimity’s core assets: the typography and its iconic gradient. But to better talk to its target and position itself as a unique company, it incorporated the use of blue as the main color and a set of conceptual patterns.
The project came to life in a brief period thanks to good teamwork. I directed the project and designed the main pages & design system, a project manager facilitated the work with SGR leaders and IT, and a junior designer supported me with the conclusion of the project so that it was precise and responsive.
