Fondazione illimity
As illimity launched its first Foundation, we needed to define its role within the brand ecosystem. This involved crafting a personality and design language that embodies its goals – proximity, reinvention, and regeneration.
Think of Fondazione like a light bulb – it sees potential everywhere and turns it into projects that help the community.
We took illimity's color blends and softened them up to create a warm glow, just like the positive impact Fondazione wants to make. Even though they're part of the same family, Fondazione still has its own voice.
*2021
Role: #CreativeDirection #Visual Design #Brand
Team: Melissa Buzzi - Junior Designer, Francesca D’Amico - Brand Manager - Alessio D’Ellena Type Designer
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